CARE STRATEGIES
A UnitedHealth Group start-up

• Conducted research leading to brand and message strategy including developing company story.
• Then brochure for this very early stage company.

INTELENS
A Norwegian technology company

• Handled the U.S. launch.
• Started with research to determine U.S. positioning, strategy and story.
• We then developed an employee brand and external brand, as well as company renaming.
• Created corporate identity package, signage, trade show materials and ad campaign.

NETMINDER
Healthcare technology

• Worked on message development and story.
• Then created trade show materials and website.

NELCO,
National employee leasing company

• Total research leading to brand and marketing strategy.
• Then created all materials both for consumers and to attract franchisees.
• Also set up an employee program for corporate and franchisees.

MIDTOWN VIDEO
Production company and Sony/Apple reps

• Brand development including story, employee brand and infrastructure recommendations.
• Then created employee program, ad campaign and brochure

KAUFMAN ROSSIN
350+ accounting firm

• This company had a unique culture and wanted to be sure to adequately communicate its benefits to potential employees. They hired us to articulate the employee brand and make recommendations about how to communicate it.
• We conducted a BrandBooster session and did competitive research, then made recommendations for how to tell the story as well as programs and media to support it.
• Then we created a recruitment brochure, trade show materials, and an advertising campaign together with an online media plan.

BEN-EZRA KATZ
Large law firm

• Internal brand starting with research that led to the story.
• Then developed employee program, consumer direct mail campaign and brochure.

NATIONAL HEALING
Runs wound centers for hospitals

• As first agency, we conducted internal and customer research.
• Then developed story and strategy. From there we created Brand Guide, brochures for all markets, trade show materials, ad campaign and sales support.

CIGNA DENTAL

• Conducted brand personality session and developed brand strategy guidelines.
• Then created all advertising, direct mail programs, sales support and trade show advertising for 6 years.
• Worked on recruiting dentists to network, promoting services to companies, and encouraging client’s employees to use plans.

SPECIALIZED CARE SERVICES,
A United HealthGroup Company

• Created message strategy using top management input combined with competitive research.
• Then developed marketing materials to support the strategy.

TRIBUNE COMPANY

• Conducted BrandBooster session with publishing group to help launch new product.
• Then created materials including newspaper ads, bench advertising and billboards.

RENAISSANCE CRUISES

• Worked with their in-house group on a direct mail program promoting a new ship.
• Developed strategy for reaching 3 markets within their target group.